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4 takeaways from marketing to graduate students in 2023—and predictions for 2024

EAB

Mental health challenges among Gen Z students have been well documented. As those students matriculate into our graduate and adult education programs, we will need resources in place to support them. Marketers will need to understand mental health drivers and message that in student outreach.

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How to expand opportunities for Hispanic adult learners in nursing and healthcare

EAB

One of the reasons I love working with our partners to grow their graduate, online, and adult enrollment is because their programs are the center of higher ed’s mission and margin. Graduate and adult-serving programs provide the career-changing opportunities that can improve the lives of entire families.

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4 Things You Need for a Successful Graduate Enrollment Management Plan

EAB

A great graduate enrollment management plan is a living document reviewed on a regular basis. Regardless, they should be cross-functional and made up of individuals from across the institution who are both stakeholders and decision-makers in graduate enrollment and graduate student success.

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