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We asked 3,800+ graduate and adult students about their program preferences. Here’s what they shared.

EAB

However, this number is likely inflated by the percentage of international students who responded to our survey (21%). Only 22% of surveyed domestic students seek all in-person classes, compared to 41% of international students. Thinking of launching a certificate program?

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Can gamification help you generate leads for healthcare programs?

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In addition, many hybrid and remote modality healthcare programs flooded the market during the pandemic, creating more options for students to choose from, but enrollments among healthcare programs have plateaued. And while international students continue to apply in large numbers, qualified domestic students remain challenging to find.

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Why it’s so hard to find enough domestic leads for online graduate and adult programs

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Catalyzed by the sudden rush online, many institutions have become more focused on the growth of their online programs post-COVID, but many of these programs can’t accommodate international students due to residency requirements.

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Survey Highlights What Matters Most to Adult Learners

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Additionally, 21% were international students and 32% identified as caregivers. That sounds a lot of really great diverse sense of respondents and so that really can give us some intel on adult learner behavior. And 75% of high school students said they want to hear from colleges via email. BD: Right.