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4 takeaways from marketing to graduate students in 2023—and predictions for 2024

EAB

As a former university CMO, I always come away from this convening of higher ed marketers energized about the future of marketing and what it means to engage evolving adult learner audiences in the coming year. So, what are the implications of these changes—and how will they impact marketing to graduate and adult students in 2024?

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What universities should do now in the uncertain OPM landscape

EAB

Blogs What universities should do now in the uncertain OPM landscape Recent releases from the Department of Education have put Online Program Managers (OPMs) front and center of the news cycle. These narratives only bolster the skepticism a majority of young adults without degrees already report feeling toward higher education.

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Here’s how to engage your alumni and facilitate lifelong learning

EAB

And, according to a 2016 Pew Research Center report , 73% of American adults consider themselves to be lifelong learners. Keep reading to learn more about these benefits—and how institutions across the country are using these benefits to engage alumni and attract new students.