Diverse: Issues in Higher Education

OCTOBER 9, 2023

At a time when the Latino population in the United States is growing and students are still facing daunting obstacles, Excelencia in Education is recognizing nine institutions for their clear and decisive commitment to Latino student success with the Seal of Excelencia. It enrolls roughly 43% first-generation Latino students.

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EAB

DECEMBER 6, 2022

We know that graduate students often enroll to gain the skills and knowledge necessary for bigger and better professional opportunities. But which skills do employers seek most frequently, and which mater’s programs offer top skills to students? 700,000 incarcerated students will be Pell-eligible in 2023. 3: Finance. Learn more.

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EAB

NOVEMBER 14, 2023

Blogs To design microcredentials that meet student needs, follow these 3 steps Professional, continuing, and online education (PCO) units are facing pressure to quickly stand up microcredential offerings. Many students have difficulty conveying the concrete skills that they learned in a degree.

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EAB

JULY 20, 2023

Student Behavior Collaborative We’re Improving Student Behavior, Together Guided, peer-supported workshops to help district leaders create the conditions for positive student behavior in their schools. Sign up now to secure your seat for an upcoming cohort and get a head start on this critical issue. Limited seats available.

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EAB

FEBRUARY 17, 2023

Meanwhile, stress related to concerns about the health and safety of students, colleagues, family members, and self has decreased significantly since January. These ongoing stressors are leading to burnout and a decrease in job satisfaction.

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EAB

FEBRUARY 17, 2023

Meanwhile, stress related to concerns about the health and safety of students, colleagues, family members, and self has decreased significantly since January. These ongoing stressors are leading to burnout and a decrease in job satisfaction.

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EAB

JULY 31, 2023

Tips to guide your professional and adult education unit through developing social media content for today's market Digital marketing, despite its potential to reach more customers than any other type of marketing, is seen by most consumers as distracting, intrusive, and inauthentic. Blogs Prospects are tired of your advertisements.

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EAB

SEPTEMBER 20, 2023

Get more information For more on recruiting adult student populations, including graduate students, subscribe to the Professional and Adult Education Blog. Adult learners are diverse because adults are diverse. Listen to the podcast: are you treating student-parents as a liability or asset?

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EAB

DECEMBER 20, 2022

How to recruit specialized business students and grow non-MBA enrollment. In my experience managing graduate business enrollment, the pool of students applying to business programs is always changing. To many students, testing now feels like an unnecessary hurdle on the path to graduate school.

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EAB

OCTOBER 3, 2023

Blogs We asked 3,800+ graduate and adult students about their program preferences. Some of our most interesting—and surprising—findings came when we asked students about their interest in online programming, schedule preferences, and willingness to consider alternative credentials. Here’s what they shared.

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EAB

DECEMBER 27, 2023

Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. But student behavior is changing—and marketers are taking note.

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EAB

DECEMBER 7, 2022

An unfavorable labor market, the rise of distance education, and, of course, a global pandemic, spurred much of this growth. Now, for the first since 2013, graduate enrollment has declined, according to National Student Clearinghouse projections. Students are also expressing more interest in online programs than they were pre-pandemic.

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EAB

SEPTEMBER 17, 2020

Build consensus and support for adult serving programs Online degrees Survey question: Do you have the authority to confer graduate or undergraduate degrees online? To build support around online degree conferral, adult education leaders often need to educate stakeholders on campus about the need for flexible program options.

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EAB

SEPTEMBER 17, 2020

Build consensus and support for adult serving programs Online degrees Survey question: Do you have the authority to confer graduate or undergraduate degrees online? To build support around online degree conferral, adult education leaders often need to educate stakeholders on campus about the need for flexible program options.

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EAB

JANUARY 17, 2023

However, even though the future looks bright, most cybersecurity programs will continue to fight for student interest and enrollment. While many university leaders express interest in launching cybersecurity master’s degrees , increasing competition and market concentration threaten all new programs’ ability to capture student attention.

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EAB

APRIL 25, 2023

Blogs 4 tactics to reach, recruit, and enroll “stealth shoppers” Insight from our newest research on marketing to graduate and adult students Based on our Office Hours with EAB podcast, Episode 144, How to Engage ‘Stealth Shoppers'. This year, our partners estimated that more like 80% of their prospects are stealth, on average.

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EAB

DECEMBER 1, 2023

Infographic Meet Your New Graduate and Adult Learner Insights from EAB's Survey of 3,800+ Prospective Students The proportion of adult learners from Gen Z is expected to double in the coming years, from 31% of the adult learner population in 2024 to 60% of adult learners in 2031.

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EAB

JANUARY 30, 2023

Surveyed adult learners consistently identify student support services as an important factor when making an enrollment decision. But as my colleague Ed Venit described , student success efforts for graduate students and other adult learner populations often lag behind those at the undergraduate level.

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EAB

MARCH 31, 2023

Blogs Business candidates want personalized marketing from you—here’s how to do it well Using student data to create a curated experience for graduate business candidates You’ve probably seen the recent headlines about data privacy. There are many approaches you can take when using student data to personalize your institutional marketing.

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EAB

FEBRUARY 10, 2023

Tips to optimize your organic website lead generation for adult learners Stealth shoppers, or students who research extensively on their own before “raising their hand” to express interest in your program, have grown to a whopping 80% of adult learner applicants, up from 20% just a few years ago, according to EAB’s latest research.

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EAB

JANUARY 19, 2023

You may be wondering how likely this is to happen to your institution’s graduate or adult student leads. Improve your adult-serving program's lead conversion rate Finally, bot leads are challenging and time consuming to root out if your team takes on the task of sorting through all your leads. How prevalent are bot leads?

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EAB

AUGUST 7, 2023

However, many leadership teams struggle to define what makes their institution unique, let alone communicate a clear message that helps a prospective student choose their institution over another. EAB has developed a series of workshops to help embed Dynamic Strategy within your institution and develop a unique student value proposition.

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EAB

APRIL 13, 2023

And graduate students are taking complex, non-linear, and stealth journeys to enrollment. In order to reach and enroll these students and achieve graduate growth, graduate enrollment leaders must devote time, money, and planning to these programs. While priorities haven’t changed, enrollment targets have increased.

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EAB

APRIL 24, 2023

While many institutions follow a robust yield playbook for their undergraduate programs , I’ve found this isn’t always the case for graduate and adult education programs. Yield is also a year-round problem at the graduate level, with many programs admitting students for multiple start dates.

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EAB

JUNE 27, 2023

Blogs How to expand opportunities for Hispanic adult learners in nursing and health care 3 ways UCF is increasing enrollment (and retention) of Hispanic graduate students in nursing Based on our Office Hours with EAB podcast, Episode 131, How UCF is Expanding Opportunities for Hispanic Adult Learners.

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EAB

AUGUST 9, 2023

Research from the United States Department of Education shows 1.2 million fewer tradit ional - aged (18 - 24) college students in 2022 from 2019. Interested in the Rising Higher Education Leaders Fellowship? Learn more about the program and future cohorts.

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Catherine Cronin

APRIL 21, 2022

Green Sod Ireland works with local communities, raising awareness of the health, educational, social, economic and environmental benefits of caring for the land and its biodiversity.” Green Sod Ireland develops and deliversprimary, secondary and adult education programmes and resources – all relating to ecological education.

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EAB

SEPTEMBER 11, 2023

Blogs Adult learners’ application behavior is changing—here’s how Insights from our new survey of 3,800+ graduate and adult learners As the demographics of prospective graduate students and adult learners change, so do students’ application preferences and behaviors. On average, surveyed students applied to 2.24

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EAB

OCTOBER 25, 2022

I’ve seen firsthand how fierce the competition for potential MBA students has become. With rapid growth in MBA programs and fewer students taking graduate admissions tests , this competition can easily drive up digital marketing bottom lines. Step 1: Understand your students and your goals. Tips to lower your cost per lead.

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EAB

JULY 28, 2023

million of today’s undergrad students are also parents—meaning they represent about one-fifth of the total undergraduate student population. But limited data on student-parents means that colleges and universities often overlook this population. Are You Treating Student-Parents as a Liability or Asset?

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EAB

JULY 28, 2023

million of today’s undergrad students are also parents—meaning they represent about one-fifth of the total undergraduate student population. But limited data on student-parents means that colleges and universities often overlook this population. Are You Treating Student-Parents as a Liability or Asset?

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EAB

NOVEMBER 20, 2023

To give our partners more insight into this audience, we recently conducted an analysis of the behavior of more than 4,400 students across 18 Adult Learner Recruitment partners to learn whether, and how often, students change their program of interest between filling out a lead generation form and completing an application.

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EAB

NOVEMBER 6, 2023

Blogs 5 career services to support your professional and adult learners Build these services to aid your current students and stand out to prospects Career services are going to be especially important to your graduate and adult students in 2024. Read on for ways to support your adult learners through career services.

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EAB

JUNE 12, 2023

But while enrollment leaders know it’s worthwhile to invest in programs for students to further their careers in this crucial field, it’s become exceptionally tough to find high-quality health sciences students to fill the seats in your cohorts. There are limited lead sources, and many leads must be obtained in-person.

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EAB

APRIL 17, 2023

Here Are Four Tips Health care administration programs are increasingly attractive to both students and employers. As more schools will likely develop and offer health care administration programs due to high student demand , zeroing in on the core components of a high-value degree will be essential. on campus, online, hybrid).

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EAB

OCTOBER 17, 2022

In my role as a Senior Data Scientist in EAB’s Adult Learner Recruitment division, I have seen first-hand that applying these marketing strategies to graduate and learner student recruitment translates to enrollment growth. Your high affinity students might surprise you. Translating insights into increased campaign performance.

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EAB

OCTOBER 19, 2023

Blogs Here’s how to engage your alumni and facilitate lifelong learning 8 tactics to benefit your alumni—and recruit more adult leaners Professional, continuing, and online leaders too often overlook one of the most fruitful recruitment pools: alumni, many of whom are excellent candidates as adult learners.

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