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These students may also face financial impediments from their prior higher ed experience, such as student loan debt or lingering bursar holds. Given this cost-consciousness, it’s critical that leaders of adult-serving programs clearly communicate information about tuition, fees, and financial aid and scholarship opportunities.
Doing so helps short-staffed admissions team streamline subsequent communication efforts to convert more inquiries into applicants and more applicants into successful, engaged students. I know one of the things I'm often talking to partners about is creating calls to action within your communication. So a lot of challenges.
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