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“Move-in melt” is on the rise: Why it’s happening and 3 strategies to fight it

EAB

Factors Contributing to Move-In Melt Based on our last year’s data, we saw move-in melt primarily happening in two student groups: international students and students without financial aid packages where the enrollment team believes they may be eligible for need-based aid.

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The top 5 ways prospective graduate and adult learners are finding your programs

EAB

By contrast, students interested in master’s or doctorate degrees typically explored options over a longer period. Forty-three percent of prospective graduate students spent at least one year researching programs. Struggling to recruit adult learners?

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How to Manage a PR Crisis

EAB

The two discuss how to prepare a crisis communications plan before disaster strikes, how to communicate with key audiences, and pitfalls to avoid in the heat of the moment. A chunk of which, a large chunk of which was a corporate communications team at a global education company. AS: Absolutely.

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How to Recruit Adult Career Switchers

EAB

And you had mentioned that there's definitely a need to communicate with this population differently depending on their motivation, what they're looking for in an institution and their program. And then I think too, really thinking about, as we talked a lot about earlier, is how you communicate that return on education. DK: Understood.