Study Reveals Key Factors Driving Student College Choice in 2025
Diverse: Issues in Higher Education
JANUARY 27, 2025
A comprehensive new study by education research firm EAB has identified the most influential factors shaping how students choose colleges, with academic program variety, campus safety, and student organizations emerging as the top three drivers of student attraction. The research, analyzing data from U.S. four-year colleges, found that schools offering a wider range of majors see significantly higher student interest, with each additional program contributing to increased application and enrollm
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